What's Changed

Major Changes 🛠

• Add CLV Cohort ShiftedBetaGeoModel by @ColtAllen in #2005

New Features 🎉

• Add BuildModelFromDAG class for causal components by @cetagostini in #1950
• Introduce experimental TBFPC causal discovery algorithms by @cetagostini in #1947
• Add fivetran pandas accessor by @williambdean in #1924
• Add Special priors by @daniel-saunders-phil in #1939
• Add ModelSamplerEstimator for PyMC Marketing model benchmarking by @cetagostini in #1943
• Adds Optional dims arg for subsetting by dimensions when plotting a multidimensional model by @timbo112711 in #1955
• Add calibration support to YAML MMM builder by @cetagostini in #1979
• Add expected_residual_lifetime predictions to ShiftedBetaGeoModel by @ColtAllen in #2010
• Add expected_retention_elasticity to ShiftedBetaGeoModel by @ColtAllen in #2028
• Add GPU support in BudgetOptimizer by @PabloRoque in #1937

Bugfixes 🐛

• BUG [Issue with fourier] by @cetagostini-wise in #1936
• Fix Mypy - HotFix by @juanitorduz in #1963
• Fix np.testing.assert_array_almost_equal argument names by @cetagostini in #1949
• Hotfix - Fix dimension assertion for adding multidimensional event effects to multidimensional MMM by @TeemuSailynoja in #1969
• Hotfix: use target_column in create_fit_data and build_from_idata by @PabloRoque in #1918
• HOT FIX: Update image for sBG Model in gallery by @juanitorduz in #2008
• Solving issue with wrapper detection in optimizer by @cetagostini in #2021
• Fixing fixed_beta bug adding new test for nested_logit by @NathanielF in #2015

Documentation 📖

• Notebook: How to model upper funnel with causal reasoning and PyMC by @cetagostini in #1971
• Notebook: Add multi-objective optimization notebook and update optimizer by @cetagostini in #1973
• correct typo in multidimensional nb by @daniel-saunders-phil in #1919
• Add approximate_fit method for variational inference by @cetagostini in #1923
• Add lognormalprior to the multidimensional notebook by @daniel-saunders-phil in #1961
• Adding calibration by potential based on CPT (Additional calibration style) by @cetagostini in #1959
• Setting infraestructure for Translations (ES site) by @OriolAbril in #1906
• Add MMM Quickstart Guide by @juanitorduz in #1972
• Update notebook risk allocation by @cetagostini in #1982
• Split notebooks test run mmm vs others by @juanitorduz in #1986
• Adding additional translations to the spanish site by @cetagostini in #1984
• Translate to spanish certain notebooks! by @cetagostini in #1995
• Notebook: PyMC-Marketing GAM capabilities by @cetagostini in #1985
• Translate guide folder to spanish by @cetagostini in #1997
• Adding spanish translations to API docs by @cetagostini in #1999
• Finishing all translations to API in Castellano by @cetagostini in #2000
• Notebooks translations to ES by @cetagostini in #2001
• Small error on render notebook tips/warnings/notes by @cetagostini in #2003
• MMM Class Claude Sonnet 4.5 Refactor by @juanitorduz in #1974
• Solving issue in #2006 doing the optimization more obvious not close to the limit. by @cetagostini in #2007
• Updated How We Compare Section by @lfiaschi in #2012
• Notebook: Causal discovery with PyMC-Marketing by @cetagostini in #1994
• Improve documentation links by @juanitorduz in #2025

Maintenance 🔧

• Adjusting calibration by costs to work with sample posterior predictive by @cetagostini in #1988
• Fix ModelBuilder docstring formatting by @williambdean in #1926
• Keep zeroes in add_noise_to_channel_allocation by @PabloRoque in #1916
• Update gamma_control prior dimensions in MMM model by @cetagostini in #1920
• Add model merging utilities and tests for multi-model optimization by @cetagostini in #1944
• Rename LogNormalPositiveParam to LogNormalPrior by @cetagostini in #1948
• Correcting optimizer docstring by @cetagostini in #1962
• Add MaskedPrior class for masked variable creation by @cetagostini in #1945
• Clarify mean_tightness_score docstring and formula by @cetagostini in #1980
• don't use paid defaults channel for dev env by @OriolAbril in #1987
• Translations in the API documents by @cetagostini in #1998
• Last translations by @cetagostini in #2002
• Translations for the new recent merge PRs by @cetagostini in #2020
• Translations by @cetagostini in #2029
• Bump version to 0.17.0 by @juanitorduz in #2030
• Update Spanish translations for CLV and MMM API docs by @cetagostini in #2031

Full Changelog: 0.16.0...0.17.0