Updated How We Compare Section #2012
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Refines the comparison of PyMC-Marketing with other MMM packages, highlighting feature differences and standardizing terminology. Adds a detailed performance benchmark against Google Meridian, showcasing PyMC-Marketing's superior speed, accuracy, and scalability. Includes updated recommendations for choosing the appropriate MMM library based on user needs and requirements.
Adds the MMM comparison guide to the documentation's table of contents.
Improves the landing page by adding a direct contact option and detailing the professional services offered by PyMC Labs. This provides users with more ways to engage and understand the value proposition.
williambdean
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Oct 18, 2025
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williambdean
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Oct 18, 2025
twiecki
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Oct 19, 2025
| Given the popularity of the Media Mix Modelling (MMM) approach, numerous packages are available. Below is a concise comparison highlighting how PyMC-Marketing stands against other popular options: | ||
| Given the popularity of the Media Mix Modelling (MMM) approach, numerous packages are available. Below is a concise comparison highlighting how the features of PyMC-Marketing stand against other popular options: | ||
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| | Feature | PyMC-Marketing | Robyn | Orbit KTR | Meridian* | |
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I wonder if we should drop Orbit, I'm not sure how active it is and whether people actually use it for MMM.
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The graph below shows a relatively high number of downloads, higher than meridian.
twiecki
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Oct 19, 2025
| | **Consulting Support** | Provided by Authors | Third-party agency | Third-party agency | Third-party agency | | ||
| | **MLFlow Integration** | ✅ | ❌ | ❌ | ✅ | | ||
| | **Multiple Sampling Backends**| ✅ | NA | ❌ | ✅ | | ||
| | **GPU Sampling Acceleration**| ✅ | NA | ❌ | ✅ | |
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Is there some performance metric we can add from the benchmark comparison?
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I linked the benchmark comparison. But I was unsure that belong here. Btw Teemu is working on updating the benchmark against the latest version of meridian and publishing it as an interactive website under our pymc-labs page.
TeemuSailynoja
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Oct 20, 2025
* Updates MMM comparison and adds benchmark Refines the comparison of PyMC-Marketing with other MMM packages, highlighting feature differences and standardizing terminology. Adds a detailed performance benchmark against Google Meridian, showcasing PyMC-Marketing's superior speed, accuracy, and scalability. Includes updated recommendations for choosing the appropriate MMM library based on user needs and requirements. * Adds MMM comparison guide to documentation Adds the MMM comparison guide to the documentation's table of contents. * Enhances landing page with contact options Improves the landing page by adding a direct contact option and detailing the professional services offered by PyMC Labs. This provides users with more ways to engage and understand the value proposition. * [pre-commit.ci] auto fixes from pre-commit.com hooks for more information, see https://pre-commit.ci * fixed typos * Apply suggestion from @williambdean * [pre-commit.ci] auto fixes from pre-commit.com hooks for more information, see https://pre-commit.ci --------- Co-authored-by: pre-commit-ci[bot] <66853113+pre-commit-ci[bot]@users.noreply.github.com> Co-authored-by: Will Dean <[email protected]> Co-authored-by: Juan Orduz <[email protected]>
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This PR adds the "Feature Comparison" page to the main navigation bar and update the How We Compare page
📚 Documentation preview 📚: https://pymc-marketing--2012.org.readthedocs.build/en/2012/