E.g. GitHub allows you to link a URL in your profile (like so: https://github.com/Half-Shot) which shows up as a `<a rel="nofollow me" class="Link--primary" href="https://mastodon.half-shot.uk/@halfy">https://mastodon.half-shot.uk/@halfy</a>` This is handy because on the other service it can cross reference your ownership of the identity, like so:  Obviously this kind of thing is tricky to support in matrix.to because: - We still don't have a way to set arbitrary profile keys ( e.g. https://github.com/matrix-org/matrix-spec-proposals/pull/1769 ) - If we used ^, we'd need a way to fetch state while being unauthenticated and in a fairly cache friendly manner.