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Factors driving the content of the PDF user guide #16

@vhutheesing

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@vhutheesing

What user guide content might compel someone to become a location leader and 1) download Moves and 2) persuade their location peers to do the same. Four key content areas are:

  1. convince them that their efforts will lead to a a new approach to carpooling in which they will be in the driver's seat and be able to...
    • save money
    • save time
    • save the environment
  2. tell them what they have to do:
    • download the app
    • allow the app to access their location, even when they are not using it
    • create an account on the app (this will allow them to export their data to their laptop)
  3. address their concerns:
    • assure their anonymity
    • assure their privacy
  4. offer them some tangible benefits in exchange for their help
    • let them know how many carpools they might have participated in during the period
    • visualize their mobility for them (optional, and only if they request it)
    • give them raffle tickets to win valuable prizes

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