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Description
What user guide content might compel someone to become a location leader and 1) download Moves and 2) persuade their location peers to do the same. Four key content areas are:
- convince them that their efforts will lead to a a new approach to carpooling in which they will be in the driver's seat and be able to...
- save money
- save time
- save the environment
- tell them what they have to do:
- download the app
- allow the app to access their location, even when they are not using it
- create an account on the app (this will allow them to export their data to their laptop)
- address their concerns:
- assure their anonymity
- assure their privacy
- offer them some tangible benefits in exchange for their help
- let them know how many carpools they might have participated in during the period
- visualize their mobility for them (optional, and only if they request it)
- give them raffle tickets to win valuable prizes